What information is being collected/tracked by The Lead Widget?
We collect information where we/you place our pixel including;
Navigation behavior
Name of the website visitor
Email of the website visitor
Geographic location of where they were when they visited
Full B2B Record (if applicable) including;
Business email
DOB
Job title
Personal LinkedIn URL
Personal email
Cell phone
Company of the visitor
Company domain
Company address
Company phone
Company LinkedIn URL
Naic code of company
SIC code of company
Employee count
Estimated Revenue
How do we share the information with the client?
We provide the information to clients in the following ways:
- Through CSV file export.
- Through our Zapier integration.
Does The Lead Widget’s privacy policy cover just the The Lead Widget’s website and or their products (SiteVisitor and Inmarket Intent Data)?
This privacy policy ONLY covers visitors to The LeadWidget, LLC’s domain and does NOT cover our product (WebsiteVisitor SmartPixel). Our Privacy Policy was written strictly for the benefit of The Lead Widget and should not be used as a model, an example or be construed as legal advice or recommendation. Every company must confer with their legal team to determine the proper privacy policy.
How is the client data that The Lead Widget collects protected?
All data collected by The Lead Widget, LLC is encrypted both in transit and at rest. We have strict access control policies to prevent unauthorized users (including unauthorized Lead Widget employees and contractors) from being able to access your data.
Does The Lead Widget share it or use client data with anyone outside of the client ?
The Lad Widget, LLC does NOT use or share client data with anyone outside of the client or who they designate in writing.
How does The Lead Widget encrypt the data?
All data transfer occurs using industry standard TLS encrypted connections.is stored (encryption at rest) using modern public key encryption standards. Encryption keys are securely stored using AWS KMS. Data
Does The Lead Widget store client PII data?
Your data is encrypted to prevent unauthorized access in transit and at rest. It is hosted using various services through AWS (and/or other equivalent public cloud providers such as Microsoft Azure and Google Cloud) including Amazon S3, RDS and further secured against unauthorized access with IAM policies.
When a client terminates the agreement, what is The Lead Widget’s data retention period?
We encrypt and store your data for 6 months then destroy it. While it’s being stored we have strict access control policies to prevent unauthorized users (including unauthorized Lead Widget employees and contractors) from being able to access your data.
Does The Lead Widget destroy the data after a certain period of time?
The Lad Widget, LLC destroys the data after 6 months
Is there any way for us to test out the pixel and the tracking on our staging environment?
Your account’s tracking pixel may be used interchangeably in a staging and production environment. If you wish to use a separate pixel for staging/testing purposes, please contact your account manager for assistance
How does this work with CCPA ?
First and foremost Every company, whether or not they do business with The Lead Widget, LLC, MUST become CCPA compliant.
CCPA is a consumer law…so every company must give the consumer…not businesses…who visit their website…the ability to opt out.
The Lead Widget, LLC does NOT offer services directly to consumers therefore we are not subject to the California Consumer Privacy Act. CCPA compliance is the responsibility of the website owner. We don’t provide legal advice or information so please consult your legal counsel.
How does this work with GDPR?
We only resolve US identities so GDPR doesn’t apply to us
Contact Information
If you have any questions regarding our privacy policies please contact info@theleadwidget.com